ODEO has just begun to invite some people in. I have been playing with it for a few weeks now and I am intrigued by how it will be accepted by the public. It has a number of great features. Here are some quick screenshots.
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Thing is, when iTunes 4.9 comes out soon, with podcasting built-in, I have a feeling it’s going to make Odeo obsolete. Unless there’s something extra to Odeo I don’t know about.
iTunes 4.9 is likely to be the “80% solution” (good enough for most people). Although 4.9 doesn’t provide podcast creation capabilities (that’s more of a Garage Band thing).
Key elements that a solution must deliver are:
Podcasters: Create/record, edit/produce, publish/distribute, commercialize (e.g. add ads), track usage, interact w/ community.
Podcast listeners: Find, Subscribe, Manage, Interact.
Unclear how many of these ODEO will touch. iTunes 4.9 clearly only touches publish, find, subscribe and manage. Lots of holes there for someone else to fill.
In any commerce space, there are multiple players and ODEO appears well-positioned to occupy a 2nd-4th space in the lineup. They’ll likely compete w/ Apple (of course), PodShow/PodcastAlley/Castblaster, and some of the over 50 podcast directories now tracked by podcast411 and multiple podcatching clients available today.
But given the quality of ODEO’s founders and their historical relationship to Google (blogger.com), they have a better than even shot at getting acquired by one of the bigger guys (Google, Yahoo, even Amazon) who want a position in podcasting and don’t want to build the product in-house.