Did I see a Kubrick masterpiece used to push sugar water during the Academy Awards? In what is being called “clever“, some bonehead agreed to allow footage from Spartacus to be used in a Pepsi commercial.
Pepsi-Cola will unveil a new commercial that brings back the Academy Award-winning film “Spartacus,” starring Kirk Douglas. Featuring actual footage from the film, which was originally released in 1960, the spot provides a new twist to this cinema classic.
Just what we need, Pepsi to

















Actually, there is a longstanding Hollywood rumor that one reason Hearst was so angry with Citizen Kane was that Rosebud was Hearst’s private name for a portion of Marion Davies’ anatomy that it would cost CBS roughly $8,000,000 to say on terrestrial television.
I couldn’t agree with you more on this issue…….and I use that word specifically because to me, someone who works professionally as an actor in this country, the use of those images unavoidably involves not only the film maker, but the actors in the shots used, as well as, by implication at least, all the artists who worked on the project. And nothing, literally nothing makes me angrier as an artist than that apology for these commercial outrages than the “maybe it will introduce younger viewers to the art” nonsense (Sorry Marc, but that’s exactly what it is). Come on!!! Do you really think the films of Fred Astaire, Charlie Chaplin, John Wayne, Jimmy Cagney, and now Kirk Douglas and Kubrick, all artists who have had their work abused in this fashion, are being reinvestigated by 14 to 32 year olds because of ads for vacuum cleaners, Coors beer and Pepsi???? What actually happens is that the commercial becomes, instantly, part of our pop culture and is remembered by those same young people for THAT, not for the original works at all. That is the power of the medium. It’s a shame, literally.
Thank you for complaining about this ad; as a movie fan, ancient history buff and left leaning American, I was and am ENRAGED by this ad. The point to this scene was not that the captured slaves refused to sell out their Hollywood hero, but that the had become so identified with the cause that they all identified themselves as “Spartacus”. For Pepsi to include the tear on Kirk Douglas’s was a stick in the eye of whatever soul America has left. There is nothing so sacred to Madison Avenue that they won’t sell it or find a way to sell it. I plan on blogging about it myself but all I can do is scream and keep typing WHORES WHORES WHORES WHORES…