Reel Reviews' first podcast published on October 17, 2004 - yes, podcasting in 2004!
After 10 years of no new episodes, AOL finally pulled the epsiodes from their servers.
Most links to the podcasts are now dead.
I keep this here as a record of one of the original podcasts.
- Michael

Rock and Roll Geek Show Sponsorship

As some of you my know, I have agreed to sponsor the next few editions of the Rock and Roll Geek Show. Why you may ask? Because, Michael Butler puts on a kick ass show, one that I listen to. At the same time, I keep hearing him try to get a Heineken sponsorship. I think he will, but in the mean time, since I am a fan I want to support him. I figured the best way to go about that was to sponsor the show.

There has been a lot of talk recently on how to develop business models to help sustain the popular podcasts. We all know the price of success. Podcasters sponsoring podcasters is not the ultimate solution, but somebody had to get the sponsorship ball rolling – I figured I’d do it. It is my belief that in the long run, a sponsorship model will work much better in podcasts than ads. I think listeners will appreciate that someone is helping to underwrite the cost of the shows they listen to. It is also upfront and direct, listeners can balance any further comments about the sponsor with their knowledge of a sponsorship arrangement. I know that in the past I have purposefully tried to do business with companies that sponsor things that have been important to me. No big evil plot here – just an experiment in sponsorship between one podcaster and another. Hopefully it will work, and the next time a “real” sponsor comes looking – we’ll have some data to prove its value.

I’d like to hear any opinions on this, please comment.

10 Responses to “Rock and Roll Geek Show Sponsorship”

  1. Gravatar Icon 1 tim Nov 29th, 2004 at 1:37 am

    Hello Michael,

    How are you? I am a fan of The Rock and roll geek show also. It is great that you are sponsoring his show. I am a movie fan also, so I join your podcasts from now on. It is great that some of the Podcasters are supporting each other. I am in Melbourne, Australia and I never hear anything in the media about Podcasting. I am certainly pushing the Podcast message, it is a great format.
    I look forward to listening to your further Podcasts.

  2. Gravatar Icon 2 Annie Nov 29th, 2004 at 3:30 am

    Hi Michael !
    I’m a listener of the Rock and Roll geek show from France. I find you had a very very great and generous idea to support another podcaster and Michael Butler deserves it. He makes a good work, always in progress. I hope you both will have a lot of pleasure on the road of podcasting and find the way to have an huge international sponsoring ! I add your website among my favorites from now !

  3. Gravatar Icon 3 Bill Rice Nov 29th, 2004 at 7:13 am


    You are a man of action. I too think sponsorship is one of the more viable business models to be explored. I think this type of proofing the concept is important to show the commercial viability of what we are doing and promote the quality of the content being produced. It is going to be increasingly important to build these revenue support models as the consumer base grows and our current podcast model(s) requires the business to be both the content producer and distributor.

  4. Gravatar Icon 4 Jeff Nov 29th, 2004 at 2:45 pm


    I’m glad to hear that your sponsoring “The Rock and Roll Geek show”. It a great show. If it wasn’t for the Geek Show I wouldn’t know about yours. Keep everything going the way you both are! More sponsorship I think would be good I’d like to hear more shows. Keep up the good work!

  5. Gravatar Icon 5 SebiMeyer Nov 30th, 2004 at 6:56 pm

    Just wondering: What does “sponsoring” entail? Is it a supportive “I like what these guys are doing” or do funds change hands?

  6. Gravatar Icon 6 kinrowan Nov 30th, 2004 at 8:54 pm

    Or maybe, in Michael Butler’s case, just some Heineken changes hands?

  7. Gravatar Icon 7 Michael Nov 30th, 2004 at 10:00 pm

    Sebi, simple answer to your question is: both. Kinrowan – right on.

  8. Gravatar Icon 8 Jason Evangelho Nov 30th, 2004 at 11:20 pm

    That is great news!
    Please note that you’re not alone in doing this: direct your browser to

    Thomas from agreed to sponsor me two weeks ago and the results have been amazing.

    I’d like to see more of this happen…kudos to you and to ipodio….

  9. Gravatar Icon 9 Ken Dec 1st, 2004 at 3:35 pm

    Hey…nice work with the sponsorship. I was a listener to R&RG and now I found your site. This is how it should work.

  10. Gravatar Icon 10 Jeroen Dec 10th, 2004 at 11:40 am

    Heineken started their own Podcast! No sponsoring for the rock-and-roll-geek-show! Have a look at of

Comments are currently closed.