As some of you my know, I have agreed to sponsor the next few editions of the Rock and Roll Geek Show. Why you may ask? Because, Michael Butler puts on a kick ass show, one that I listen to. At the same time, I keep hearing him try to get a Heineken sponsorship. I think he will, but in the mean time, since I am a fan I want to support him. I figured the best way to go about that was to sponsor the show.
There has been a lot of talk recently on how to develop business models to help sustain the popular podcasts. We all know the price of success. Podcasters sponsoring podcasters is not the ultimate solution, but somebody had to get the sponsorship ball rolling – I figured I’d do it. It is my belief that in the long run, a sponsorship model will work much better in podcasts than ads. I think listeners will appreciate that someone is helping to underwrite the cost of the shows they listen to. It is also upfront and direct, listeners can balance any further comments about the sponsor with their knowledge of a sponsorship arrangement. I know that in the past I have purposefully tried to do business with companies that sponsor things that have been important to me. No big evil plot here – just an experiment in sponsorship between one podcaster and another. Hopefully it will work, and the next time a “real” sponsor comes looking – we’ll have some data to prove its value.
I’d like to hear any opinions on this, please comment.